Investor Relations: The Battle for Attention

There are over 23,000 public companies.

This table is just a snapshot of the S&P 500. When set amongst the top tickers, even industry giants struggle for visibility.

Just imagine where the small caps would be found in the mix.

Household names like UPS, Caterpillar, and Occidental Petroleum compete for attention, and they are among the 500 most sought-after companies for investors.

There are thousands more public companies not on the S&P and DJIA that trail behind the top contenders; many are virtually invisible.

How competitive are the capital markets?

• 2,400+ NYSE listed Companies.

• 3,900+ NASDAQ listed Companies

• 12,600+ OTC listed Companies.

• 1,640+ TSX listed Companies.

• 1,649+ TSX.v listed Companies.

• 849+ CSE listed Companies.

For any public company, standing out is hard enough.

For small caps, it’s even harder to break through.

How visible is your public company among the 23K public listings?

Gaining new investor attention and attracting capital is vital to thrive in this fiercely competitive market.

Small Caps need to compete for visibility and fight to raise awareness to attract investors to drive business growth. This is why effective positioning with investors is absolutely imperative to coming out on top.

Public companies need a strategy to directly reach the largest retail investor market in the world if they want to grow their shareholder base.

How can small caps compete for visibility in one of the largest retail investor markets?

You need a strategy to:

• Increase visibility and reach to gain the trust of investors

• Drive a strategy to access the largest captive retail investor audiences available

• Maximize returns on your marketing investments with powerful CEO driven strategies

• Increase investor brand visibility and reach more potential self-directed investor

• Launch cost-effective digital campaigns to target active investors who have an interest in small companies

• Ensure you are on the watch list of active and interested retail investors

• Never let a news release go unnoticed again

Survival in today's capital markets requires more than just offering a great product or service. In such a crowded market, visibility is a matter of survival—adapt or fade away.

There has never been a more important moment for raising your awareness and understanding the environment in which you compete.