Off the Air, Out of the Game: Why Your Company's Stock is Benched

Imagine you're the owner of a brand-new NFL franchise.

You've invested millions in top-tier talent, state-of-the-art facilities, and innovative strategies. There's just one problem: the major networks aren't airing your games.

No Sunday Night Football, no Monday Night showcase, not even a Thursday night slot. Without airtime, your team plays in an empty stadium, struggling to attract fans, sponsors, and media attention. In the high-stakes world of the capital markets, many companies face this exact predicament.

Visibility is non-negotiable; it is your entry into the major leagues.

The NFL has 32 Teams.

The Capital Markets have more.

NASDAQ quotes 5000+ companies daily and the OTC Markets quotes more than 12,000, and the TSX, TSX.v, and CSE quote over 4000.

Being off the air doesn't just mean you're benched – it means you're not even in the league. Imagine a pro sports franchise that never makes it to broadcast— or no fans in the stadium, no sponsors in their suites, or no community recognition. Who is watching?

CNBC features, on average, only about 50 to 70 different companies in the U.S. every day, mainly from the Fortune 500.

If you are not a Fortune 500, or a regular on CNBC, and you are not actively marketing your company - you are not going to grow your shareholder base. You are invisible.

RULE 1: Investors CAN'T Buy What They Don't Know

Apply Rule 1, do potential investors know who you are? Can they consider your stock as an investment if they don’t even know your company?

If your company is not visible and you're not making noise in the market, you are not even a choice for investors. Get in the game, showcase your strengths, and make sure everyone knows you are a serious contender.

In the high-stakes arena of the capital markets, partial commitment will not get you in the game, let alone onto the field.

Step into the spotlight or risk being left on the sidelines.

RULE 2: Investors WON’T Buy What They Don't Understand

To win investors, they need to know your game and your game plan.

What do you do? What sector are you in? What makes you a competitor? Are you playing baseball, basketball, or football?

Rule 2: Does the market understand what you do? Success hinges on understanding the game you're in and that you have a cystal-clear strategy.

Your team might have all the talent in the world, but if investors don’t know exactly what you do or who you do it for, they won’t care. They won’t know the rules or if you are playing offence or defence. They won’t even know what field you're on.

In capital markets, a business without a well-defined investment narrative risks missing the mark. What game are you playing?

Clarity in strategy is as crucial in the boardroom as it is on the field—it's what separates champions from those sitting on the sidelines.

Is it mining, consumer tech, or biotech? You need to tell your story so investors can understand the rules you're playing by and why you’re poised to win.

If you cannot clearly explain what your company does and why it is a great investment, investors will look elsewhere.

Drop the jargon and complexity. Make your message simple, compelling, and impossible to ignore.

When investors grasp your vision and see your commitment, they are more likely to back you.

"There are only two options regarding commitment; you're either in or you're out." — Pat Riley

Take Away: 

Winning investors means they need to know you are on the field – actively in the game, and see you executing your strategy with confidence and precision.

If Investors don’t know who you are, and they don’t know what game you’re playing, it won’t matter what’s coming next.

Investors are no different—they need to know you are playing, what sport you're in, and believe you are in it to win.

Imagine being the 33rd team in the NFL, with no fans, no hype, and no visibility - and choosing not to tell anyone.

You wouldn’t make it past the first season.

20,000 public companies are competing everyday for shareholders.

Your job is to make it impossible for the market to ignore your story. Be bold, be clear, and prove that your company is the one worth betting on.

You’re already in the game.

How will investors know - who is going to tell them?